Application
This unit describes the performance outcomes, skills and knowledge required to assist with an organisation's marketing and promotional activities.
At this level, individuals are required to use some discretion and judgement and operate under broad supervision within an established framework of plans and procedures.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
Elements Elements describe the essential outcomes. | Performance Criteria Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Contribute to the development of promotional strategies | 1.1 Monitor a range of internal and external marketing information to inform own work activities 1.2 Participate in discussions with relevant personnel about marketing and promotional activities 1.3 Contribute ideas about activities that could be included in promotional strategies 1.4 Compile information about the potential of media outlets to assist with the development of promotional strategies 1.5 Maintain documentation related to promotional strategies |
2. Undertake promotional activities | 2.1 Prepare and distribute promotional materials promptly 2.2 Present organisation’s identity accurately and confidently to individuals and organisations 2.3 Assist with promotional activities aimed at a broad range of external stakeholders 2.4 Maintain a database of industry contacts and sources of industry information 2.5 Attend industry events and other networking opportunities as required 2.6 Share knowledge obtained through networking with colleagues to enhance marketing activities |
3. Finalise promotional activities | 3.1 Monitor and document the results of strategies to test the response of target markets to promotional materials 3.2 Seek feedback on own work performance and adjust work practices accordingly |
Evidence of Performance
Evidence of the ability to:
undertake a range of tasks to assist with promoting at least one event or activity
maintain a database of industry contacts
work cooperatively in a team environment.
Note: If a specific volume or frequency is not stated, then evidence must be provided for each of the above points at least once.
Evidence of Knowledge
To complete the unit requirements the individual must:
provide examples of sources of marketing information about own industry sector
describe the market for different types of products and services in own industry sector
describe the ways in which different types of businesses present and promote their products and services
describe the formats and features of different types of promotional materials, and ways in which they can be produced
describe issues and challenges that typically arise in the context of assisting with marketing and promotional activities, and suggest ways of addressing them
provide examples of networking and distribution channels relevant to own industry sector.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
an environment in which promotional activities are undertaken
resources required for marketing activities.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Learning | 1.1 | Identifies key ideas and trends and applies new knowledge to own work |
Reading | 1.1, 2.1 | Interprets a broad range of marketing information and material |
Writing | 1.4, 1.5, 2.1, 3.1 | Generates documentation in relation to marketing and promotional strategies and activities |
Oral communication | 1.2, 1.3, 2.2, 2.3, 2.5, 2.6, 3.2 | Obtains information by listening and questioning Discusses ideas and solutions Uses clear language to express ideas and convey information |
Navigate the world of work | 2.1, 2.2, 2.6 | Identifies and follows procedures and expectations associated with own role Projects a professional image |
Interact with others | 1.2, 1.3, 2.2, 2.3, 2.5, 2.6, 3.2 | Plays an active role in group discussions Shares information and resources Adjusts personal communication style in recognition of the values, beliefs and cultural expectations of others |
Get the work done | 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1 | Adopts a methodical and logical approach to preparing for, and assisting with, a range of marketing and promotional activities Uses the internet as a research tool Uses standard word processing, spreadsheet and database applications to prepare and distribute information, and maintain records |
Sectors
Business development – marketing